Alise is not your average designer. Two children into motherhood and she knew she had enough of the poorly made, cheaply produced diaper bags everybody was selling. One day, she had an epiphany: to make a beautiful a bag with classic design, lasting quality, and the functionality to last beyond a baby’s first step.
The idea behind Alise™ was born.
Born and raised in communist Romania, Alise grew up admiring the women around her - poor, but strong, deeply caring, and somehow always elegantly put together. She discovered early on that quality products that make you feel good and reflect who you are are worth the investment.
Alise remembers the identity crisis that can come with new motherhood. Through a process of inward focus and self-discovery, she learned to invest in her health and the things she enjoyed most. To fill her new roles, she first needed to ensure her own well-being and happiness.
With authenticity as a guiding philosophy, Alise wanted to create a high quality product that would radiate its value and quality. She worked hard to select the right materials and deliver on that promise.
Part of our mission is to encourage all women, regardless of their stage or season of life, to invest in themselves, find themselves, and be their genuine self.